2025.12.11 (목)

  • 맑음동두천 -0.9℃
  • 흐림강릉 4.1℃
  • 맑음서울 0.5℃
  • 맑음대전 2.5℃
  • 맑음대구 7.5℃
  • 맑음울산 9.0℃
  • 맑음광주 5.9℃
  • 맑음부산 10.5℃
  • 맑음고창 4.5℃
  • 구름조금제주 10.1℃
  • 맑음강화 -1.0℃
  • 맑음보은 2.3℃
  • 맑음금산 3.7℃
  • 맑음강진군 6.6℃
  • 맑음경주시 8.9℃
  • 맑음거제 9.1℃
기상청 제공

경제

LG'S NEW DESIGN STRATEGY FOR MOBILE DEVICES TO BE REVEALED AT 2012 MWC

NBC-1TV World News

[By NBC-1TV E. H Kim]LG Electronics (LG) makes its boldest move yet in its strategy to attain smartphone leadership with the launch of its new design identity, L-Style, at the 2012 Mobile World Congress (MWC).

The core essence of L-Style involves a timeless design with finer details that further differentiate LG’s mobile devices from the competition. LG’s design leadership has been well established in the past with a successful track-record that includes the Black Label Series phones such as the Chocolate and Shine.

“Design is consistently the top or second most important factor for customers when choosing a mobile phone,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “With smartphones, we sometimes took a more functional approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.”



배너

관련기사


배너
배너
배너
배너
배너
배너
배너
배너
배너
배너
배너
배너