[By NBC-1TV H. J Yook]mobli (www.mobli.com), the leading social-mobile photo and video-sharing multi-platform, announced today that Vic Lee, Co-Founder of Chinese Internet giant Tencent, is joining its board of advisors. As part of the new position, Lee will assist mobli in expanding its reach in China, other east-Asian markets, and in exploring new monetization pathways.

mobli is partnering with key global technology leaders, including Carlos Slim and Kegnes Rakishev, as part of its international expansion strategy. Today’s announcement is another step along this path that will give mobli a strategic advantage in China.

Moshe Hogeg, founder and CEO of mobli: “It’s an honor to work such a distinguished professional such as Vic Lee, who has more than a lifetime’s worth of experience building one of the world’s most successful Internet companies. His contributions and insights will be invaluable as we look to grow the mobli community and expand into China and other vital Asian markets.”

Vic Lee, Tencent Co-Founder, says: “mobli is one of the most promising companies I’ve seen, and it has the potential to disrupt and transform large sectors of the Chinese market. I’m incredibly excited to work with such an innovative, young company and to introduce Chinese users to this remarkable platform and experience.”