[By NBC-1TV H. J Yook]Reckitt Benckiser (RB) has selected Cegedim Relationship Management as its Global Preferred Supplier of Sales Force Automation (SFA) solutions. The decision was based largely on previous successful deployments of Cegedim’s SFA solutions in the US and UK. As part of this new contract, initial pilots of Cegedim’s award-winning*, cloud-based SFA solution, Mobile Intelligence for iPad** (MI Touch), will take place in Germany and Mexico, with plans to expand globally.

Cegedim’s Global Breadth Combined with Local Expertise Promotes RB’s Multinational Corporate Growth
With a presence in over 80 countries and more than 40 years of industry experience, Cegedim was selected as RB’s Global Preferred Supplier due to their worldwide business expertise and deep understanding of local markets. Cegedim’s comprehensive SFA offering will enable RB to strengthen customer relationships, enhance sales effectiveness, optimize data quality, improve marketing performance, and mitigate regulatory compliance risks. Another primary reason for the designation is Cegedim’s ability to provide end-to-end service without integrators, consultants, or other third-party providers.

“Our company’s relationship with Cegedim has been positive,” said Ilhan Cosgun, Global Sales IS: Healthcare & In-store Channel Director, RB. “Cegedim has demonstrated flexibility and an invaluable ability to cover key functional aspects including digital detailing and closed loop sales.”

“We are delighted that our solution partnership has progressed into being RB’s Global Preferred Supplier of CRM solutions,” said Laurent Labrune, CEO of Cegedim Relationship Management. “Robust field-user functionality and unmatched flexibility allow RB to heighten their user efficiency and promptly adjust to fluctuations in the global market.”