[By NBC-1TV H. J Yook]Ooyala, the leading innovator in video streaming, analytics and monetization, today announced that its technology has been deployed in support of Pay-TV service provider Foxtel‘s new Presto subscription movie service. Presto will be available in Australia next week on personal computers and iOS devices, and is coming soon to Android devices. Telstra, Australia’s leading telecommunications and information services company and a reseller of Ooyala technology, worked with Foxtel to bring Presto to market as the first-ever service in the region to offer linear streaming of movies via both subscription video-on-demand (SVOD) and pay-per-view (PPV) transactions.

As part of the Presto deployment, Telstra partnered with Ooyala‘s Professional Services group to develop a custom publishing workflow and metadata management system for Foxtel, deliver studio-approved digital rights management (DRM) that works across all screens, and to integrate Presto with Telstra’s IPTV platform as well as other Telstra and Foxtel systems and partner platforms.

The full set of over-the-top capabilities that Ooyala technology powers for Presto includes content search, discovery and recommendations, device registration and management, and rich viewer analytics to help Foxtel understand at a granular level how their audience is engaging with their content. These insights enable improved content, programming and monetization decisioning.

“Presto is the latest example of Ooyala technology becoming a global standard for the world's most prominent broadcasters and operators,” said Jay Fulcher, president and chief executive officer for Ooyala. “Partners like Telstra, and Pay-TV providers like Foxtel, understand that the digital era of TV and video mandates technology that unifies analytics and measurement with core video management and streaming services. This has been our focus from day one, and it is why in every major market, Ooyala is a go-to partner for delivering powerful, personalised and profitable services for every screen.”