[By NBC-1TV H. J Yook]LG Electronics (LG) today unveiled its latest flagship Residential Air Conditioning (RAC) solution, ARTCOOL Stylist Inverter V, a winner of a 2014 iF Design Award. The successor to the original ARTCOOL Gallery launched in 2001, the ARTCOOL Stylist is a unique square wall unit featuring subtle LED lighting and a new 3-way Soft Airflow feature which distributes air evenly to ensure greater comfort. And thanks to the LG’s advanced inverter technology, this premium model provides efficient, near-silent operation as well as greater energy savings.

“LG ARTCOOL Stylist takes air conditioner design to a whole new dimension,” said Hwan-yong Nho, president of the LG Electronics Air Conditioning and Energy Solution Company. “The ARTCOOL Stylist is sure to impress even the most discerning customer with its quiet cooling and heating capabilities, energy efficiency and performance. But the fact that it looks beautiful in any room is its greatest feature.”

The premium ARTCOOL Stylist sets a high mark for residential air conditioners with its timeless design. The new model effortlessly matches any interior decor ― modern, classic or minimalist. Measuring only 121mm deep, LG ARTCOOL Stylist is 25mm slimmer than its predecessor and hangs unobtrusively on any wall. The boldly reimagined unit features a ring of LED lighting that changes colors to indicate cooling or heating status and can also be adjusted to suit any mood or ambience.

LG’s innovative RAC unit emits a soft stream of air in three different directions at the same time. This 3-way Soft Airflow feature distributes air to the sides as well as the floor, providing a pleasant effect that’s soothing and feels more natural than most air conditioners that blow a direct stream of air. What’s more, LG’s advanced inverter technology allows the ARTCOOL Stylist to operate at an incredibly quiet 19dB while consuming less energy than a conventional, non-inverter air conditioner.

For even greater convenience, the ARTCOOL Stylist comes with an equally attractive remote control that features a 3.4-inch touch screen display in a sleek, rounded design. The advanced controller makes it quick and easy to adjust the settings, including the color and brightness of the LED lighting. The display on the remote also shows useful information such as operating mode, temperature and time.