[By NBC-1TV H. J Yook]LG Electronics (LG) today unveiled its newest Smart TV platform at the International Consumer Electronics Show (CES) in Las Vegas. webOS, which was purchased from Hewlett-Packard in March last year, has been reinvented and reintroduced as LG’s new Smart TV platform. The new operating system offers an intuitive user interface for an experience that is both seamless and refreshingly uncomplicated, based on years of experience collected by the webOS team. Furthermore, the new platform makes it extremely easy for developers to create applications and enhances the compatibility of LG’s Smart TVs with other devices.

“We are extremely excited to be able to introduce webOS optimized for LG Smart TV here at CES 2014” said In-kyu Lee, Senior Vice President and head of the TV division at the LG Electronics Home Entertainment Company. “The beauty of webOS is that it provides so much freedom, and is so simple to use. We feel confident that consumers will find navigating, exploring and switching between different forms of content on webOS a truly enjoyable, not frustrating, experience.”