[By NBC-1TV H. J Yook]The curtain is rising for the evidently most star-studded dmexco Conference of all time: The 2013 programme is setting new benchmarks with even more top representatives from the national and international digital business. An absolute top player from the global consumer marketing sector will be the opening highlight on the impressive participants list: In his opening keynote Keith Weed (Chief Marketing Officer, Unilever) will report on the current marketing trends and insights of one of the largest advertising spenders in the world. The complete programme of the dmexco Conference 2013 will be posted online from the summer onwards.

“The latest confirmation from Keith Weed (Unilever) clearly underline the high international standing that the dmexco has attained in the meantime, which is now on a par with the global significance of the CES or the Mobile World Congress,” explained Christian Muche, dmexco‘s Director Business Development, Strategy & International. In addition to Keith Weed, who will present this year’s opening keynote, the dmexco Conference 2013 will be uniting outstanding managers and visionaries of leading brands as well as from the marketing, media, technology and creative industries.

Under this year‘s motto “Turning Visions into Reality”, the dmexco Conference 2013 will be addressing the central opportunities and challenges of the global digital business in a unique way. In the dmexco Conference programme formats with their star-studded line-ups, i.e. the Congress Hall and the Debate Hall and in the up to 90 Seminars, the interactive Work Labs and the Speakers’ Corner, the focus will primarily be on the categories visions & trends, strategy & business as well as channels & technology with their respective key issues.