[By NBC-1TV H. J Yook]The 2013 LG Innovative Festival (Innofest), held in Cancun, Mexico from April 4 to 6, provided an opportunity for LG’s business partners and other stakeholders from across South and Central America to see and experience a range of impressive products designed to deliver savings, convenience, performance and better health. With approximately 300 participants, the event highlighted LG’s efforts to strengthen its global position and become the number one home appliance brand by 2015.

Major products featured in the lineup included LG’s Door-in-Door refrigerator, 6 Motion Direct Drive washing machine, Charcoal Lighting Heater oven and HOM-BOT SQUARE robotic vacuum cleaner. All of these products reflect LG’s commitment to developing premium products and technologies that will set global trends as well as cater to local market needs. In order to carry out this commitment in South and Central America, LG plans to invest heavily in regional R&D and implement a localization strategy where regional specialists will be used to gain deeper insights into the needs of local consumers.

“LG’s home appliances are designed with a host of unique, smart and innovative technologies and we are very excited about the extent to which these appliances can improve the lives of consumers across the region,” said Se-woo Park, President of the South and Central America Region, LG Electronics. “These products offer larger capacities and greater energy efficiency, and they also boast sleek, convenient designs. With this in mind, we are confident that LG can be the number one home appliance brand by 2015.”