[By NBC-1TV H. J Yook]sTec, Inc. (NASDAQ:STEC), a leading global provider of solid-state storage solutions, today announced its extensive range of solid-state solutions are now available to enterprise customers through the company‘s new direct sales and global channel programs. Building upon its unmatched, two-decade track record of delivering flash-based storage solutions through server and storage OEMs, sTec has added highly experienced channel partners and broadened the technical and market expertise of its direct sales force, delivering a team of professionals with extensive backgrounds in enterprise storage. These additions serve to expand sTec’s reach into the enterprise and in key vertical markets, including oil and gas, federal government, telecommunications, financial services, cloud, and social media.

Transforming Data Centers with Added Expertise, Expanded Sales Channels

With its newly expanded global reach and vertical-market expertise, sTec is now strategically organized to best serve the enterprise storage industry as it undergoes a significant transformation. Market research indicates that enterprise storage is rapidly shifting to scalable architectures tailored toward specific applications that depend less on pre-configured servers and other storage systems. sTec's new direct-to-user approach supports the tailored data-center model by providing IT professionals access to its enterprise-class solid-state drives (SSDs) and software, and specialized sTec® application and storage market expertise.

“The enterprise storage market is undergoing a transformation in which organizations are looking beyond general-purpose solutions for their infrastructures and toward a customized installation for high-end, data-driven applications and workloads,” said Jeff Janukowicz, research director, Solid State Drives and Enabling Technologies at IDC. “We estimate that by 2016 just under half of all enterprise storage capacity shipped will be through non-system OEM channels, which include shipments directly to hyperscale cloud data centers, ODMs, and specialized system integrators, presenting a clear opportunity for providers that can offer a variety of storage solutions geared toward specific vertical deployments and application requirements.”

Addressing the new market landscape, sTec‘s restructured organization includes over 50 new professionals from industry-leading storage vendors with extensive experience developing customized solutions for data centers. The expanded sales infrastructure complements the company’s comprehensive channel program, and dramatically broadens enterprises‘ direct access to sTec’s well-established solid-state storage solutions. sTec is further expanding its global channel program through partners with particular expertise and proximity to the company's customers, enabling it to best serve its targeted vertical markets.

“As the company that has shipped more SSDs to the enterprise than any other supplier, we have the unique capability to provide critical application knowledge and experience to solve our customers' most critical issues,” said Ali Zadeh, corporate senior vice president and chief marketing officer, and general manager of the Systems and Software Group, sTec. “While there will always be enterprise environments based on turn-key storage solutions, today many IT managers must tailor their data center infrastructures to suit specific applications and workloads. With our recently expanded portfolio of solid-state storage solutions and new vertical-market and applications expertise, sTec is the ideal solutions provider to address the emerging tailored data center model.”