Three new SOUL concept cars to be unveiled by Kia at the Geneva Motor Show on March 4th will reveal a whole new ‘fun’ side to the Korean brand. The trio are closely related to a forthcoming production model which will defy classification and encourage Kia customers to build an emotional bond with their new car.

The SOUL concepts highlight ‘the world of possibilities’ for accessories, customizing and personalization that will be opened to future Kia customers by the new model with its special appeal to the young-at-heart - whatever their age!

The SOUL Burner (shown here) is the ‘bad boy’ of the trio complete with satin black finish and dragon tattoos.

The Kia Motors Corporation press conference for the 2008 Geneva Motor Show will be staged at 12:30 in Hall 5 of Palexpo on March 4, 2008.

Kia Motors Corporation -- a maker of quality vehicles for the young-at- heart -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. More than 1.4 million vehicles a year are produced in 14 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has over 33,000 employees and annual revenues of almost US$17 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Kia is an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.